I’ve been roadtesting the Ava bra by Lara Intimates for 2 long days and I can honestly say this is the only bra I’ve not wanted to shed at the end of a day. In fact, I truly forgot I was wearing a bra at all. Soft, double-layered mesh, no under-wiring, but yet you definitely wouldn’t call this a bralet because it is far too supportive and well-constructed.
For some years I’ve been consciously shunning big fashion brands, whether luxury or high street, and actively seeking out small independent labels. There are many reasons for this, not least the ability to find stuff that no one else will be wearing. But reading again last week about Burberry and their disgusting practice of burning millions of pounds worth of old stock (which they say they have now stopped), brings to the fore the horrific amount of waste in the fashion industry, which is both environmentally harmful as well as ethically abhorrent. Maintaining the value in their brand and preventing their brand from entering the discount market is the rationale behind this Bonfire of the Luxuries. For the fast fashion retailers, the blazing mountains of fabric are simply the end result of over-production and a criminally wasteful supply chain model. Continue reading “Slow Fashion Fightback”