Bridget Jones gave “big pants” a bad name. Far from being unsexy “granny underpants”, my take on high-waisted briefs is grown-up, sexy playfulness. I just can’t get enough of the high-waisted, big pants look right now. There are so many reasons to love it, and none of them are to do with comfort.
Trying on lingerie is a deeply sensuous process. What other type of purchase involves you being so aware of your physicality and forces you to be grounded in your body? I love buying lingerie in independent stores, where I am surrounded by beautiful things that awaken my sensuality and womanliness. Imagine: being surrounded by soft materials, touching the fabrics that will soon be against your skin, being advised by a lingerie expert who will help you find a style and fit it to you. No two women are the same shape, and finding the right lingerie is therefore a bespoke experience, even if the product is not tailor-made for you. To me, buying lingerie online is a vastly inferior experience. There is great excitement in opening a package but for a truly satisfying shopping experience, I want to feel like a queen, to be pampered, to have people making a fuss over me. This type of customer service is only available in a shop, studio or atelier.
Another reason to be in a shop is that sometimes you just don’t notice a brand’s uniqueness until you see it up close. I was aware of Beija London and I love their quirky campaigns on Instagram, but I wasn’t immediately struck by the lingerie styles as being “me”. However, Julie, the manager of the new Beija store in funky new shopping destination, Coal Drops Yard, invited me to come in for a visit and I am so glad that I did. I now have more lingerie to recommend to women of the world: the women who are not lingerie bloggers or exhibitionists – the 99% of women who want to wear comfortable, stylish, high-quality underwear every day.
I’ve been roadtesting the Ava bra by Lara Intimates for 2 long days and I can honestly say this is the only bra I’ve not wanted to shed at the end of a day. In fact, I truly forgot I was wearing a bra at all. Soft, double-layered mesh, no under-wiring, but yet you definitely wouldn’t call this a bralet because it is far too supportive and well-constructed.