Lara Intimates – Style and Sustainability

Ava Bra and briefs

I’ve been roadtesting the Ava bra by Lara Intimates for 2 long days and I can honestly say this is the only bra I’ve not wanted to shed at the end of a day. In fact, I truly forgot I was wearing a bra at all. Soft, double-layered mesh, no under-wiring, but yet you definitely wouldn’t call this a bralet because it is far too supportive and well-constructed.

Lara Intimates, a small independent lingerie brand, reached out to me to collaborate with them. I immediately fell in love with the sustainable ethos of the brand. They only use dead-stock fabrics to make limited runs of their products, and they make your bra to order, thereby ensuring absolutely no wastage. Their bras come in 60 sizes, yes you heard it right, SIXTY SIZES, making their sizing the most inclusive of any lingerie brand (26A to 36I). The images they use to market their brand show women of diverse body types and breast size. Finally, this all-women company has embraced the four-day work week, for the health and well-being of their employees. How different these values are to the profit-driven priorities of most companies which look only to drive growth and revenue margins at any cost. Enlightened companies look to other performance metrics, like the happiness and personal growth of their workers, and the impact of what they do on the planet.

None of those lofty values would count for much if they didn’t also produce beautiful, wearable garments. This is everyday, simply-styled, capsule-wardrobe lingerie. The sort you need for most days of the week. My followers may think I wear “occasion” lingerie all the time, but I actually need comfortable, practical lingerie too!  I just don’t want to shop with the big retailers, which is why this brand is such a gem to me. The Ava bra has a clean, minimal look, with straps that can be worn two ways. When worn in the cross back style, I think it gives a little nod to my signature “fierce” style. Other styles like the Wren, Clio and Quinn are also simple yet stylish classics at reasonable prices. Three styles of briefs coordinate with all the bras, and colours vary depending on the availability of fabric stock.

Lara Intimates offered me commission on any click-through sale through my social media accounts. Gifted lingerie is one thing, but I’ve vowed never to make money from The Wicked Jade. Instead, I want to use this partnership to raise money for The Dahlia Project, which is an appeal organised by Dr Leyla Hussein to provide support and specialist counselling for victims of FGM.  They are working to raise £120,000 and every penny counts.

So if you want to buy beautiful, sustainable lingerie from an ethical British company AND raise money for a wonderful cause, please be sure to click through here to Lara Intimates.

And if you have a large lingerie community following, you could do me and The Dahlia Project a big favour by promoting this post on your own social media accounts. Thanks a million!

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